In a limited market space, it is difficult to continue to develop steadily with the profits of auto sales alone. Many dealers even face survival problems. In the eyes of dealers and vehicle manufacturers, the aftermarket has become the key to guaranteeing profits and market share. Competition in the automotive industry will inevitably evolve into a fierce battle in this core area of ​​after-sales service.
The reporter learned on August 13, 2011 that, in the relatively normal profit sources of the auto industry in the world, only 10% of car sales accounted for 50% of after-sales services, 10% of spare parts sales, and 20% of used car sales. In China, the profit margin of the auto after-sales service market is still as high as 40% compared with the current shrinking profits of vehicle sales. The industry generally believes that more and more auto makers have started to “raise†their after-sales services, and creating a after-sales service brand has become a consensus among major auto giants in China’s auto industry.
In 2010, the domestic aftermarket demand accounted for 14% of all domestic sales of parts and components. As the vehicle ages and the number of holdings grows, demand in the aftermarket market will become its main growth driver. It is estimated that by 2015, China’s car ownership will increase from the current 60 million to more than 145 million, which will promote the annual sales growth of spare parts and service industries in the aftermarket by more than 30%.
For the development trend of the Chinese automobile market in the next few years, it is obviously more optimistic. Industry insiders expect that sales of the Chinese auto industry will remain at 12% to 15% over the next five years. Chinese auto parts suppliers will have strong growth in the coming years, of which the aftermarket is the main development opportunity. Given the ever-increasing number of possessions and the aging of automobiles, after-sales market demand will become the main growth driver.
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