Crossing the threshold of 2015, looking back at 2014, it is not difficult to find that China's auto industry has made different degrees of progress in terms of products, policies, marketing, etc., especially as a carrier of development, and the auto products themselves have also shown some new trends. Simply put, some new keywords such as new energy, SUV, large space, small displacement and intelligence can be used to summarize the new product development trends in 2014. In fact, whether the current development trend can become a development direction depends on the development of automobile technology and on the fit of development trends and consumer demand.
It is undeniable that China's automobile consumption is still at an immature stage, even in first-tier cities, lacking rationality and pragmatism. It is also this immature consumer concept that leads to some differences between the actual needs of consumers and the ideal direction of the automotive industry. In fact, it can be found that some products that do not fit the national conditions are generally not very good. This "immature" also makes it more difficult for car companies to grasp the demand for consumption, just like taking the balance beam, both the development of the industry and the consumer demand.
Under the influence of balancing the above-mentioned needs, large and comprehensive products have appeared frequently, which is also the most moderate method. Such models with large enough size, sufficient internal space and abundant configuration still have a wide market space. However, with the advancement of new technologies and the increasing differentiation of consumer demand, most of the car companies that feel changed and acted have achieved good results. Return. Most of the car companies that have launched SUV models in these years have had a good time. This is because the demand for SUVs is strong. Many car companies follow the small SUVs and the small SUVs have strong market demand. Driven by the advancement of electronic technology, more electronic products combined with automotive products, especially the popularity of smart phones, have also promoted the development of automotive products in the direction of electronic and intelligent, and the intelligentization of automotive products has also catered to the development trend. And consumer demand, market recognition is growing stronger.
Whether it is SUV or electronic technology equipment, it is more suitable for consumer demand, and the strong consumer demand has become the basis of its performance. In the face of these changes, what auto companies need to do is to further understand the market, understand consumer demand, understand the trend, and introduce more targeted products based on their own characteristics. For example, Shanghai GM Wuling launched the Baojun 730 under the premise of deep understanding of market demand. Its 5 months sales exceeded 120,000 units, which is an important part of its success in complying with market demand.
In terms of product and consumer demand, independent brands must work hard, not much, but be precise.
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