Guangzhou amended 21 regulations to implement restricted licensing

The Guangzhou New Deal New Deal was implemented on July 1st, eliminating the consumer's "open QQ, can only change QQ" concerns, relaxed the restrictions for the redemption: the policy by swapping the displacement of the model can not be higher than the original car, into 2.5 L can be replaced at will. “From July onwards, there has been a significant increase in store sales. Repurchasing of consumption will be the focus of future increases.” said Hong Hao, Minister of Marketing of Dongfeng Nissan Southern District.

Guangzhou implemented a one-year restriction policy, which caused distributors to complain. In the end, under multiple pressures, 21 regulations were amended, and restrictions were significantly liberalized. Many of these policies tried to awaken the consumption of ice-covered exchanges. . A number of dealers interviewed by this reporter said, "Even if it is limited market, there are opportunities, and now many brands are competing for redemption of consumption, for the purchase of the launch policy."

In addition to the enormous pressure from dealers and auto makers to formulate relevant departments in Guangzhou, Guangzhou’s economy has also experienced sluggish growth due to the significant reduction in the value of automobile manufacturing and related industries and the consumption of automobiles. The Guangzhou sample has increased the concerns of other cities in restricting licensing. The new round of restricted brand winds set off in the past two years has cooled down. The State Council also stated that it no longer encourages cities to adopt restrictions on licensing to mitigate atmospheric pollution.

In the history of the accident, the most stringent purchase made a mistake. In April of this year, Shi Hui was fortunate enough to win a lottery. However, he was hesitant about the car he was watching: According to his budget, he could only buy a 1.6L compact car. However, according to the Guangzhou policy at that time, he would no longer be able to buy more than 1.6L models if he were to change cars in the future.

Faced with this situation, many people choose to "get in place" and buy a large-displacement vehicle for the first time. There are also some consumer restraints. Shi Hui spent three months in front of the two options: "over budgeting" and "changing the car can only buy a car."

“After the limit licensing trial, the dealers in Guangzhou were all in pain. The Racetrack Motor City closed many sales stores,” said Guo Jieling, director of the Guangzhou Automobile Sales Industry Association, on July 8. In the past year, many of the stores including Lifan, Chang'an, BYD, etc. were closed in this largest car sales city in Guangzhou.

Automobile sales shops generally divide customers into two categories: First, customers who purchase cars for the first time are newly-added licenses; Second, customers are redeemed, including exchange customers for old customers and other brands. Guangzhou’s pilot policy is characterized by not only controlling the total number of newly added cards to 120,000 per year, but also to control the individual swap volume in order to avoid the increase in the overall displacement of the stock cars, which is described by the market image as “open QQ can only be exchanged for QQ”. ” Injured the redemption of the consumer market.

Automobile manufacturers and distributors have the largest number of opinions on the second item, and the Guangzhou Automobile Sales Association has also repeatedly reported on the situation. The “Administrative Measures on the Total Regulation and Control of Medium and Small Passenger Cars in Guangzhou City” implemented by the relevant government departments of Guangzhou on July 1 (hereinafter referred to as “ In the "Management Measures""), a number of prescribed incentives are used to redeem spending.

Guangzhou has increased its tolerance for air pollution due to increased vehicle emissions. The New Deal stipulates that new cars with displacements of 2.5 liters or less can be replaced with new ones, and the new car can be overtaken by old ones; the old car can only be used once for new vehicle licenses, and can be modified within 10 years. Unlimited use of the original license plate forced the owner to change the car within 10 years, overtime must apply for a license plate; research set up suburbs in Guangzhou to stimulate suburban consumption.

Limiting the original intention of the license from the initial governance block, pollution control, began to become centralized governance block, moderate relaxation and control of air pollution. The Guangzhou Transportation Work Leading Group stated that the red line for displacement was set at 2.5L, because at present, about 70% of the medium and small passenger cars in Guangzhou are below 2.5L. However, based on the 1.775 million vehicles held in Guangzhou in May this year, 1.24 million vehicles are within the scope of the redemption policy. The car dealers finally waited for the warming up. “Everybody thinks this is good news. Most of the opinions we have feedback in the past have been adopted.” Guo Yuling said.

Most of the distributors are buzzing with the move and launch various marketing techniques for the redemption. “We are the earliest sales store of Dongfeng Honda. We have accumulated 10 years of old customers. This market is of course our focus. We have made a number of targeted sales policies.” Yang Weixin, General Manager, Dongfeng Honda, Guangdong Hengtong Datsun Sales & Service Store Say.

The competition is even fiercer. The market after the license restriction has been totally different from two years ago. “China’s auto terminal sales capacity is still at a relatively low level, and there is still much room for improvement. Fighting for old customers means that sales outlets can no longer rely solely on It's time to sell and sell cars, and it's time for a real boost. Dongfeng Nissan has 4.5 million insured customers, and customers who buy cars before 2008 are likely to redeem people.” said Yang Yu, head of the Dongfeng Nissan Market Sales Headquarters.

Limited license purchase of Guangzhou limited license trial policy, but also make the local economy very injured. Under the dual influence of the limited licensing and Diaoyu Islands incident, the number of licensees in Guangzhou in 2012 was only 149,200, a decrease of 34.1% year-on-year.

The total amount of control on the card is not the only reason for the decline in consumption. The Guangzhou auto industry believes that the policy is unreasonable and also restrains some of the consumption. According to the data released by the leading team of the Guangzhou Transportation Working Group, a period of 11 months from July 2012 to May 2013 The growth of the number of medium and small passenger cars in Guangzhou was 81,000, with an average monthly increase of 7,364.

"According to the trial policy, the license plate issued in 11 months should be 110,000 vehicles, and an average of 10,000 license plates will be issued each month. The reality is that license plate pats and one card are hard to find at the same time," said the above person.

What worries the Guangzhou government is that a number of Japanese manufacturers in Guangzhou estimated that the impact of the Diaoyu Islands incident on the auto market has returned to 90%, but the auto economy has not come back. From January to May this year, the total output value of the automotive industry in Guangzhou's Huadu District was RMB 43.212 billion, a year-on-year decrease of 17.8%, while the automobile industry accounted for about 70% of the total industrial output value of Huadu District.

In Guangzhou, which is mainly Japanese, the overall level of the auto industry is not optimistic. In the first five months, the total output value of the Guangzhou automobile manufacturing industry fell by 5.5% year-on-year. According to the auto industry's generally not optimistic about the market situation in the second half of the year, the Guangzhou Academy of Social Sciences issued the "In early July." According to the Guangzhou Economic Development Report (2013), the automobile industry will drag on Guangzhou's overall economic growth this year.

This situation led to the debate within the Guangzhou government on the strictness of the restrictive licensing policy. “The two major economic pillars of real estate and autos are at the same time in difficulty, of which the auto industry accounts for 1/5 of Guangzhou's GDP, so the internal timing for the limited time for autos There have been some objections," said a person familiar with the Guangzhou government.

However, the liberalization of the restricted license policy has also led to a rebound in public opinion. Many people complain that the price of competitive license plates has risen rapidly. The new policy rules have been announced at the end of June, the last phase of the Guangzhou limited licensing trial policy bid, the lowest transaction price of up to 14,000 yuan, up 2400 yuan from the previous month.

The Guangzhou sample slowed the pace of some limited-signed cities, and the limited-listed voices of cities such as Hangzhou, Tianjin, Xi’an, Wuhan, and Chengdu gradually disappeared. Some cities began official rumors. In early July, relevant government agencies in Xi’an announced that there was no sign of restriction. Say.

“A large number of cities follow suit in the short term, which has a great impact on the development of the automobile industry. It is contrary to the country’s automobile development route in previous years. We are very concerned about this trend. Unlike last year’s eager attempts on limit licensing, the wind has changed since the beginning of this year. The city is more rational in terms of pollution control and blockage, and it no longer mentions limit cards,” said Hong Hao.

Another reason for the gradual cooling of local limited licensing winds is that on June 14, the Standing Committee of the State Council deployed 10 measures for atmospheric pollution prevention and control. One of them is to require local authorities to take timely measures to restrict production of heavy polluting enterprises according to pollution levels and limit the use of motor vehicles. . "When it comes to restrictions on motor vehicles, there is no limit sign. This is a signal."