Sales in the domestic market fell by more than 20% and exports fell by 3.6%. After the air-conditioning industry experienced rapid growth in 2010 and 2011, air-conditioner sales came to a sudden halt in 2012, and both the domestic market and the international market declined. This is nearly 10%. For the first time in years, such a severe situation has emerged. Faced with the predicament, major air-conditioning manufacturers have adjusted their previous market strategy of winning by volume and lowered their 2013 forecast.
The “White Paper of the 2012 Refrigeration Year China Air Conditioning Market†released by the Information Resource Development Department of the State Information Center recently showed that the domestic air-conditioning market has entered a relatively obvious period of adjustment during the cold year of 2012. The sales growth rate, product structure, production enterprise structure, and sales The system structure has entered a new round of adjustment. This multi-faceted adjustment will lead to significant impact on the domestic air-conditioning market in the next two years. The result is likely to be that the overall market size is relatively stable and the capacity expansion rate has slowed down significantly. , Further adjustment of product structure, accelerated integration of upstream and downstream resources, intensified competition in different channels, and reshuffle in the industry.
Sales from 20% in 2011 to 25% in 2012
In the cold year of 2012, the air-conditioning companies will no longer have the excitement brought about by the high growth of the industry in the past two years. From the cold year of 2010 to the cold year of 2012, the overall sales situation of the domestic air-conditioning market has undergone fundamental changes. "White Paper" data show that in the cold year of 2010, the domestic air-conditioning market sales increased by 31.45% year-on-year, and the sales increased by 24.13% year-on-year. In the cold year of 2011, the sales volume of air-conditioners in major cities in China increased by 20.45% year-on-year, and the year-on-year sales growth reached 28.64. In the cold year of 2012, under the influence of market pressure, inventory pressure and poor convergence of policies, the domestic air-conditioning market sales fell by 25.12% year-on-year, with sales volume down 19.36% year-on-year, and the sharp increase stopped. .
The “White Paper of the 2012 Refrigeration Year China Air Conditioning Market†released by the Information Resource Development Department of the State Information Center recently showed that the domestic air-conditioning market has entered a relatively obvious period of adjustment during the cold year of 2012. The sales growth rate, product structure, production enterprise structure, and sales The system structure has entered a new round of adjustment. This multi-faceted adjustment will lead to significant impact on the domestic air-conditioning market in the next two years. The result is likely to be that the overall market size is relatively stable and the capacity expansion rate has slowed down significantly. , Further adjustment of product structure, accelerated integration of upstream and downstream resources, intensified competition in different channels, and reshuffle in the industry.
Sales from 20% in 2011 to 25% in 2012
In the cold year of 2012, the air-conditioning companies will no longer have the excitement brought about by the high growth of the industry in the past two years. From the cold year of 2010 to the cold year of 2012, the overall sales situation of the domestic air-conditioning market has undergone fundamental changes. "White Paper" data show that in the cold year of 2010, the domestic air-conditioning market sales increased by 31.45% year-on-year, and the sales increased by 24.13% year-on-year. In the cold year of 2011, the sales volume of air-conditioners in major cities in China increased by 20.45% year-on-year, and the year-on-year sales growth reached 28.64. In the cold year of 2012, under the influence of market pressure, inventory pressure and poor convergence of policies, the domestic air-conditioning market sales fell by 25.12% year-on-year, with sales volume down 19.36% year-on-year, and the sharp increase stopped. .
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