Chang An Ford, who was absent from the new car market for two years, finally released a new generation of new Fox on March 1.
Late arrival is better than not. To some extent, the new Fox is a sign that Ford has ended its slow pace in the Chinese market over the past 10 years. As a result, Ford, who has been half-baked in the slow market, has finally accelerated.
“The slow progress of Ford Motor in the Chinese market over the past 10 years has become history, and we are gradually advancing plans to introduce 15 new vehicles by 2015. The new Focus is the first model. Ford’s US headquarters has realized that the Chinese market is also the most important for Ford. Market and take action.†Ma Ruilin, president of Changan Ford Mazda Motor Co., Ltd., told the “First Financial Daily†reporter.
The “Double Car Strategy†was launched on March 1st. Ford’s new generation of Fox was officially released in Haikou. The new Fox released includes two models of hatchback and sedan versions. The new car has appearance, interior and power. New changes. Because Fox has a large number of potential consumers, after the listing of the New Fox, cash Fox will not stop production, will be named the classic Fox, parallel sales with the new Fox, enhance Changan Ford's competitiveness in the mid-size car market.
"In 2011, China's auto sales were 18.5 million units, and mid-range vehicles sales were 5 million. Middle-class vehicles accounted for 37% of mid-range sales, and mid-size cars accounted for 34% of high-end models. Classic Fox and New Fox The composed 'two-car strategy' can compete in 71% of mid- to high-end models in the mid-size car market," said Ma Ruilin.
This "two-car strategy" indicates that Changan Ford began to adjust its product strategy. Ford Motor Co., which has been losing ground in the Chinese market, is somewhat limited by its single product strategy compared to its competitors.
Ping Jianxin’s chief auto analyst Jianping Jian believes that for a category-class vehicle market, the formation of a specific product portfolio with multiple models and the implementation of a group of wolf tactical attack patterns has become the most effective competitive strategy in the domestic passenger car market. . Volkswagen introduced Golf GTI, Golf Generation 6, Sagitar, and LaVida four models to create an integrated competitiveness that cannot compete with them. With modern Yuet, i30 and Elantra sedan, Nissan has formed a product army with an overwhelming competitive advantage in the mid-end compact car market with its Tiida, Tiida and New Sunshine.
Chang An Ford Motor Co., Ltd. not only launched a new Fox in the mid-size car market, but also launched 15 new models before 2015, covering all market segments. At the same time, 20 new engines and transmissions will be introduced to upgrade the powertrain system of its products. "The Chinese market is too important. Without the Chinese market, the global status of car companies is not guaranteed. Ford has now shifted the best resources to China," said Li Ying, vice president of communications and public affairs at Ford Motor Co., Ltd. in China.
Ford China to accelerate the run to some extent, China, the world's largest auto market can determine the future of auto giants. According to public statistics, among the top five car companies in the world, China is the world’s largest market for four companies: General Motors, Volkswagen, Renault Nissan and Hyundai Kia.
The Chinese market is becoming increasingly important in the Ford strategy. It should be from the original president of Boeing Mulally to become president of the Ford Motor Company in 2006. Ford Motor President Mulally believes that the development of the Chinese market will be Ford's most important strategy. He must bring the best products and technologies to China and change Ford's backwardness situation in China as soon as possible. Ford will be more radical in China in the next few years. Development.
The Chinese market has become the lifeline of global automotive manufacturers. Ford Motors, which missed the rapid development of the Chinese auto market for 10 years, took up enough sincerity to re-examine the Chinese market.
In addition to the product line, Changan Ford has also invested heavily in capacity expansion. On February 24, Changan Ford Chongqing’s second plant, which invested US$490 million, went into production.
Ma Ruilin believes that this new plant will drive Ford’s growth goal in the world’s largest auto market. In addition to the construction of a new vehicle factory in the northern New District, the Ford Chongqing Base also built a new engine plant with an investment of US$500 million and a gearbox factory with a US$350 million investment. By 2015, Changan Ford Mazda will have a production scale of 1 million complete vehicles, 800,000 engines and 600,000 transmissions for the first phase. Chongqing will become Ford’s largest production base outside the United States.
At the same time, the Changan Ford dealer network continues to build. As of the end of 2011, Changan Ford had a total of 465 dealers, of which 200 have been located in the fourth and fifth-tier cities. By 2015, the number of Changan Ford dealers doubled on the basis of 340 in 2010. These new distributors will be mainly distributed in the fourth, fifth and sixth markets.
“Chang'an Ford now has only 4 products, participating in the competition in the market segments is limited, in the next 5 years will introduce 15 competitive new models, I believe Ford can win the initiative in the future competition in the Chinese market.†Li Ying said .
Late arrival is better than not. To some extent, the new Fox is a sign that Ford has ended its slow pace in the Chinese market over the past 10 years. As a result, Ford, who has been half-baked in the slow market, has finally accelerated.
“The slow progress of Ford Motor in the Chinese market over the past 10 years has become history, and we are gradually advancing plans to introduce 15 new vehicles by 2015. The new Focus is the first model. Ford’s US headquarters has realized that the Chinese market is also the most important for Ford. Market and take action.†Ma Ruilin, president of Changan Ford Mazda Motor Co., Ltd., told the “First Financial Daily†reporter.
The “Double Car Strategy†was launched on March 1st. Ford’s new generation of Fox was officially released in Haikou. The new Fox released includes two models of hatchback and sedan versions. The new car has appearance, interior and power. New changes. Because Fox has a large number of potential consumers, after the listing of the New Fox, cash Fox will not stop production, will be named the classic Fox, parallel sales with the new Fox, enhance Changan Ford's competitiveness in the mid-size car market.
"In 2011, China's auto sales were 18.5 million units, and mid-range vehicles sales were 5 million. Middle-class vehicles accounted for 37% of mid-range sales, and mid-size cars accounted for 34% of high-end models. Classic Fox and New Fox The composed 'two-car strategy' can compete in 71% of mid- to high-end models in the mid-size car market," said Ma Ruilin.
This "two-car strategy" indicates that Changan Ford began to adjust its product strategy. Ford Motor Co., which has been losing ground in the Chinese market, is somewhat limited by its single product strategy compared to its competitors.
Ping Jianxin’s chief auto analyst Jianping Jian believes that for a category-class vehicle market, the formation of a specific product portfolio with multiple models and the implementation of a group of wolf tactical attack patterns has become the most effective competitive strategy in the domestic passenger car market. . Volkswagen introduced Golf GTI, Golf Generation 6, Sagitar, and LaVida four models to create an integrated competitiveness that cannot compete with them. With modern Yuet, i30 and Elantra sedan, Nissan has formed a product army with an overwhelming competitive advantage in the mid-end compact car market with its Tiida, Tiida and New Sunshine.
Chang An Ford Motor Co., Ltd. not only launched a new Fox in the mid-size car market, but also launched 15 new models before 2015, covering all market segments. At the same time, 20 new engines and transmissions will be introduced to upgrade the powertrain system of its products. "The Chinese market is too important. Without the Chinese market, the global status of car companies is not guaranteed. Ford has now shifted the best resources to China," said Li Ying, vice president of communications and public affairs at Ford Motor Co., Ltd. in China.
Ford China to accelerate the run to some extent, China, the world's largest auto market can determine the future of auto giants. According to public statistics, among the top five car companies in the world, China is the world’s largest market for four companies: General Motors, Volkswagen, Renault Nissan and Hyundai Kia.
The Chinese market is becoming increasingly important in the Ford strategy. It should be from the original president of Boeing Mulally to become president of the Ford Motor Company in 2006. Ford Motor President Mulally believes that the development of the Chinese market will be Ford's most important strategy. He must bring the best products and technologies to China and change Ford's backwardness situation in China as soon as possible. Ford will be more radical in China in the next few years. Development.
The Chinese market has become the lifeline of global automotive manufacturers. Ford Motors, which missed the rapid development of the Chinese auto market for 10 years, took up enough sincerity to re-examine the Chinese market.
In addition to the product line, Changan Ford has also invested heavily in capacity expansion. On February 24, Changan Ford Chongqing’s second plant, which invested US$490 million, went into production.
Ma Ruilin believes that this new plant will drive Ford’s growth goal in the world’s largest auto market. In addition to the construction of a new vehicle factory in the northern New District, the Ford Chongqing Base also built a new engine plant with an investment of US$500 million and a gearbox factory with a US$350 million investment. By 2015, Changan Ford Mazda will have a production scale of 1 million complete vehicles, 800,000 engines and 600,000 transmissions for the first phase. Chongqing will become Ford’s largest production base outside the United States.
At the same time, the Changan Ford dealer network continues to build. As of the end of 2011, Changan Ford had a total of 465 dealers, of which 200 have been located in the fourth and fifth-tier cities. By 2015, the number of Changan Ford dealers doubled on the basis of 340 in 2010. These new distributors will be mainly distributed in the fourth, fifth and sixth markets.
“Chang'an Ford now has only 4 products, participating in the competition in the market segments is limited, in the next 5 years will introduce 15 competitive new models, I believe Ford can win the initiative in the future competition in the Chinese market.†Li Ying said .
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