As a modern mass-produced industrial product, the same model is only different in color and configuration, and it will inevitably give people the feeling of being one thousand cars. In order to reflect oneself and pursue individuality, more and more people have chosen the car modification. Cars have entered more and more families, and there has been a rapid development in car modification to satisfy "personal consumption."
Refit market will pull the grade
Due to the short period of development of automobile modification in China, many people still lack a more rational understanding of automobile modification. They think that there are more colorful images, and changing headlights or adding a big envelope is a real modification. As consumers did not form a scientific understanding of car modification, the car that was eventually converted also became a problem. But with the popularity of car modification knowledge, many people understand the real modification. Nowadays, consumers are more and more aware of what they really want to change, and they can tell whether they are good or bad. In 2004, the gap between amateur conversion shops and professional conversion shops will be more obvious. Only the most specialized products, technologies, and service levels can build a foothold in this booming new industry.
High-end market is promising
This year, one of the world’s three largest car modification companies, the world’s largest Mercedes-Benz upgraded car production plant, and Germany’s renowned professional car modification company, were quickly introduced by today’s new concept company in Beijing. From then on, Mercedes-Benz users can enjoy the most. Personalized style car modification service.
In China, the demand for high-end cars is quite high. For example, Mercedes-Benz S-Class vehicles, which are rarely found on the streets of Germany, have sold about 2,000 units in China last year. The arrival of BRABUS in Beijing also proves that the market for high-end cars is very promising. According to industry analysts, at present, the domestic high-end car modification market is still in a vacuum state, and the pace of entry into Beijing undoubtedly opens up a good head for the high-end car modification market next year, although it is now more to nurture the market, but The brand-new car modification consciousness represented by beat rate can promote the development of high-end car refitting market to branding and gentrification.
With people's in-depth understanding of the conversion, there will be more "into the" conversion of high-end cars, "refit is to allow the car to further upgrade." A PASSATB5 owners are planning to send the car to upgrade.
Manufacturers are expected to enter the market
In foreign countries, many manufacturers will provide a large number of modified accessories for the corresponding models after the new car is released, as well as provide relatively clear instructions for the owners of the conversion, and many large car manufacturers even have modified their own car modification company. At present, after the listing of many new cars in China, the manufacturers did not provide corresponding accessories and instructions. Many car owners can only choose their own modification shop to carry out “upgradeâ€, so the effect of this change may be a world of difference. If the conversion is reasonable, the performance and control of the car can indeed be greatly improved, and vice versa. Destroyed the car.
For manufacturers, adding retrofit services can increase profit margins while also winning more customers. Although current manufacturers have little involvement in this position, next year and beyond, new car sales + refitting services will undoubtedly become an important strategy for the competition among manufacturers. Pioneers can also seize the opportunity.
Motor sports promote the car modification industry
There is an inseparable link between motor sports and motor sports. The rapid development of motor sports in the country has greatly promoted the car modification industry. Many people learn about car modification through motor sports.
F1 landing in China next year for the car modification industry, it is a good opportunity for development. Nowadays, various business opportunities relating to F1 have been closely watched by all businesses. Naturally, car modification is no exception. How to seize this favorable opportunity to achieve great development is probably one of the focuses that concerns the development of the car modification industry.
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