Introduction: In 2010, China's excavators entered a period of accelerated development, and their share in construction machinery has increased rapidly. It is expected that the annual sales volume of the market in 2015 will reach 300,000 units.
Market Environment 2011-2015, as an important period for China's economic transformation, is also a five-year period for preventing the economy from entering the trap of developing countries. The growth of GDP and fixed asset investment will face enormous pressure. In particular, the investment market will moderately reduce the pull of the industry, and it will be difficult to see explosive growth in 2010. However, market stability will increase, fluctuations will weaken, and the market will enter a stage of steady growth.
Brand competition In the next five years, the domestic brand market share will increase rapidly. In 2015, the market share is expected to reach 45%. The market will develop from a scattered point to a stable one. The survival space of small enterprises will be squeezed or even disappear, and the market share will increase. With the transfer of enterprises, the industry concentration has been significantly improved.
The product structure of 19-25 tons will still be the main tonnage range of sales, but the share will experience a slow decline; the market share will be tilted to small tonnages below 13T and large tonnages above 30T; the increase in resource extraction will increase the demand for large excavators over 40T; Small excavation below 6T is boosted by the export market and demand will improve.
The major sales areas for regional transfers will shift from the eastern coastal areas to the central areas. Anhui, Jiangxi, Hunan, and Henan provinces will gradually surpass the traditional sales provinces such as Jiangsu and Shandong, and the energy provinces represented by Xinjiang and Inner Mongolia will also experience demand. Greatly improved.
Competitive characteristics The focus of domestic brand competition has shifted to terminal marketing methods and brand building. Promotional measures have entered the stage of chaos and disorderly competition; branding has entered a white-hot stage, completely overturning the conservative style of heavy industry companies. After the market has ushered in major development opportunities, the contribution rate of profits has risen rapidly. The supply of spare parts and the business of the second mobile phone have become a must for manufacturers and agents; the remanufacturing and leasing business is still in a strategic reserve period. Aftermarket development provides new development opportunities for agents, and the status of agents will increase significantly.
Market Environment 2011-2015, as an important period for China's economic transformation, is also a five-year period for preventing the economy from entering the trap of developing countries. The growth of GDP and fixed asset investment will face enormous pressure. In particular, the investment market will moderately reduce the pull of the industry, and it will be difficult to see explosive growth in 2010. However, market stability will increase, fluctuations will weaken, and the market will enter a stage of steady growth.
Brand competition In the next five years, the domestic brand market share will increase rapidly. In 2015, the market share is expected to reach 45%. The market will develop from a scattered point to a stable one. The survival space of small enterprises will be squeezed or even disappear, and the market share will increase. With the transfer of enterprises, the industry concentration has been significantly improved.
The product structure of 19-25 tons will still be the main tonnage range of sales, but the share will experience a slow decline; the market share will be tilted to small tonnages below 13T and large tonnages above 30T; the increase in resource extraction will increase the demand for large excavators over 40T; Small excavation below 6T is boosted by the export market and demand will improve.
The major sales areas for regional transfers will shift from the eastern coastal areas to the central areas. Anhui, Jiangxi, Hunan, and Henan provinces will gradually surpass the traditional sales provinces such as Jiangsu and Shandong, and the energy provinces represented by Xinjiang and Inner Mongolia will also experience demand. Greatly improved.
Competitive characteristics The focus of domestic brand competition has shifted to terminal marketing methods and brand building. Promotional measures have entered the stage of chaos and disorderly competition; branding has entered a white-hot stage, completely overturning the conservative style of heavy industry companies. After the market has ushered in major development opportunities, the contribution rate of profits has risen rapidly. The supply of spare parts and the business of the second mobile phone have become a must for manufacturers and agents; the remanufacturing and leasing business is still in a strategic reserve period. Aftermarket development provides new development opportunities for agents, and the status of agents will increase significantly.
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