Kumho Tire Co., Ltd. has publicly promised in Beijing a few days ago that it will pay consumers an unexpected bill.
Kumho Tire promised in the newly released after-sales service policy that Kumho Tire will continue to use the industry's longest five-year, three-guarantee time limit in 2013. In addition, Kumho Tire's four high-end products for its Tyre accidentally worn, scratched and bulging, will implement a conditional free replacement policy; tire inflation package for its 14 hot products also implement a conditional free replacement policy. For tire failures caused by improper use of bulges, pins, and other common consumers, Kumho Tire's compensation policy allows consumers to truly feel the confidence of their products and the true meaning of the service.
General Manager Cao Zhuangxi of Kumho Tire Marketing stated that the creation and development of a brand will inevitably go through the process of doing product-serving-doing culture. Kumho Tire has basically completed the layout of the product line, and its various patterns and specifications can meet the different needs of consumers. Therefore, in order to achieve greater development, Kumho Tire began to increase investment in the "services", especially in the improvement and construction of after-sales institutions. At the same time, Kumho Tire also launched a series of after-sales service policies that are higher than the industry standards, and also provide conditional compensation for tire damage caused by improper use of consumers to maximize customer satisfaction.
In addition, according to the latest report issued by the Consumers Association of 28 provinces and cities across the country, “Tire Enterprise After-Sales Policy Investigation Report†has ranked No. 1 among the country's 12 sole-proprietorship or joint-venture tire brand after-sales service policy research rankings.
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