On December 9, 2015, Jaguar Land Rover China and Chery Jaguar Land Rover jointly announced the appointment of Mr. Bernd Pichler as Executive Vice President of Sales for Joint Marketing and Service Organizations, effective today. Mr. Peter has a unique track record in finance and sales in the German, UK and Chinese markets and has over 10 years of experience in the Chinese market. He previously worked for Shanghai Volkswagen Automotive Co., Ltd. as the Senior Director of Sales for the Volkswagen Brand Marketing Division and served as Group Finance Director of the Volkswagen Group (UK) Limited from 2003 to 2005.
For Mr. Pei’s appointment, Mr. Mark Bishop, President of United Market Sales and Services, said: “With the new Jaguar F-PACE debut in China at the Guangzhou Auto Show that just ended last month, XE’s full sale As well as two local models, Land Rover Range Rover Aurora and Land Rover Discovery, the Jaguar Land Rover has entered a more benign development stage in China. The arrival of Mr. Qi Xile will help Jaguar Land Rover China and Chery Jaguar Land Rover's imports and domestic production. The sales performance of the model in the Chinese market."
Mr. Hu Jun, Executive Vice President of United Market Sales and Service, also said: “Mr. Peter has extensive experience in the automotive industry, has a deep understanding of the Chinese market, and has excellent insights in both finance and sales. It is believed that his joining will further enhance the overall operation and management level of the joint marketing and service organizations, and further help Jaguar and Land Rover brands to implement the concept of 'customer first' and improve our sales performance in China."
Mr. Pei Le joined the public in 1998 and received a diploma in economics from the Hamburg Federal Defence Force University and an executive MBA from the Graduate School of Business Administration in Zurich.
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