"China's commercial vehicles look to the future, we must increase investment in innovation and research and development, catch up with advanced technology, down-to-earth to improve product performance, quality, and at the same time, put the brand up, we do not want to enter the European and American markets." Recently, Shaanxi Fast automotive transmission Li Dakai, chairman of the group company and secretary of the Party Committee, said in an exclusive interview with reporters.
　
In 2014, the entire commercial vehicle industry hardly grew, and heavy trucks dropped by 4%. However, the Fast Transmission, which accounts for 70% of the heavy-duty truck market share, saw sales increase by 11% year-on-year. Fast has annual production and sales of 620,000 units and sales revenue of nearly 12 billion yuan. How did Li Dakai do it?
Excess market
In 2014, the output of the top ten heavy trucks nationwide produced about 720,000 units, which accounted for approximately 90.55% of the national heavy truck industry. Li Dakai thinks: “These heavy truck companies all have different degrees of output shorting because after the domestic market was stimulated by the 4 trillion yuan investment plan in 2009, blowouts in railways, highways, and real estate markets led to a surge in demand for heavy trucks. A large number of commercial enterprises have launched and expanded their production capacity. In addition to new heavy truck projects such as Dongfeng, FAW, CNHTC, and Shaanxi Auto Futian, new Forces continue to expand and expand production. In 2010, the country’s economy grew rapidly. During the year, it was also the fastest-growing year for heavy trucks, with sales reaching 1.03 million units. Sales in 2011 and 2012 continued to decline. Although there was a slight recovery in 2013 and 2014, it was also 700,000 units.â€
The situation faced by the industry in 2015 is far more serious than expected. At present, there are about 30 directories published by the industry, and there are no estimates of more than 40 catalogues. The 40 or more have more than 2 million units of capacity, which has not yet been counted. Jianghuai Heavy Trucks and Changan Heavy Trucks announced to enter.
Technical content and brand influence are weak
"Therefore, China's heavy-duty truck industry is undoubtedly an overcapacity. If you want the market to re-emerge again, there will be no hope in the short-term. So how do you deal with the impact of excess capacity of heavy-duty trucks on parts and components companies?"
Li Dakai said: "It is obviously not enough to reduce production capacity and reduce personnel to deal with this situation alone. First, overcapacity is relative to the domestic market, not necessarily the case in the international market. At present, domestic heavy truck companies export more, but only In Africa, Latin America, Europe, the United States, Japan and other developed countries can hardly see the presence of domestic heavy trucks. The main reason is that the quality, technical content and brand influence of domestic heavy truck products are still relatively weak.â€
Hardware advanced software to be improved
Li Dakai thinks: “The gap between us and multinational companies in hardware is not very huge. At least we are in line with international standards for equipment manufacturing. I visited production plants of SAIC, FAW, GAC, Jianghuai and other auto companies. It is a brand-new equipment in the world. For example, a Caterpillar executive spoke to me. She said that our equipment is not equipped with advanced equipment of some domestic companies.†Li Dakai believes that it is people who maintain well and do it seriously. , maintain a high quality product.
The gap between us and others lies in the level of management and ideas. Li Dakai said: “In the past, we often made products that were 'likely', 'almost', and 'compromised'.†However, if products are to enter the developed countries, they must be fully reliable, of high quality, of high performance, and of high safety. .
Looking ahead to innovation is an inexhaustible motive force
Li Dakai said: "We must not complain about workers when we make products. We must start with management to overcome the impetuous phenomenon; strengthen innovation and investment in R&D, engage in practical R&D, and don't think about how to become an official; The training of skilled workers is one step at a time, when Britain asked for German products, it must be made in Germany to emphasize the quality of the products, and after that, the quality of German products has indeed improved, and today, German manufacturing is recognized as the best. Therefore, the rise of Chinese manufacturing industry, It is to look to the future and not only to the immediate benefit."
Unswervingly take the path of internationalization
Li Dakai has already been a top player in the state-owned company Fast for 20 years. This is a special case in the entire automotive industry. Since Li Dakai became a family member, he has made a company that has not passed a reputation as the world's best product in the same industry. It is worthy of our deep thinking that Fast at this year's Shanghai International Auto Show has exhibited 12 new products for the automotive drivetrain, and its products show a high level of research and innovation. How Fast managed to maintain a steady pace, Li Dakai said: "Without innovation, there will be no Fast today."
From independent innovation, to strong alliances, to green manufacturing, deeply buried in the hearts of the people of Fast, "quality as the core and innovation as a matter of change" is becoming the brand label of the company. Li Dakai believed that: “The process of continuous development, continuous transmission, and continuous improvement. Even though we are currently the world’s first in terms of output, we still have a big gap with the quality of international companies. Therefore, we are also gradually strengthening Cooperation with foreign companies, through the introduction of technology to enhance the development of strength.Fashite only go out of the country, into the European and American markets, can be considered a real development."
Li Dakai said: "The information age has not allowed individual fights alone, especially as the competition in the domestic market is already heating up, and Chinese companies also have more technical strength to go out, and only by going out can they really grow and develop. Overseas markets are also facing many opportunities. Chinese products are also very competitive in some international regions, so we are actively going out.†In the past 20 years of development, many companies including Fast have become more competitive. What is more is the imported technical stance. However, with the change in technology digestion and absorption, China is slowly becoming a technology exporter.
Through its own efforts, we have created transmission products with independent intellectual property rights and strive to become a world-renowned automobile transmission company. Currently, Fast has developed AT and AMT automatic transmission products, including retarder and other mechatronic products. Although the current product has not achieved a full-scale outbreak of demand, with the full promotion of electronically controlled engines, its demand will inevitably grow in blowout mode in the next three to five years.
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