"2015 is about to pass. This is a year in which all aspects are lacklustre. There is no such thing as a freak dance. I have no idea what I want to say." When it was almost closed in 2015, it suddenly caught the eye of reporters, which actually deepened the resonance of journalists. In the past year, the same annoying autumn wind has wiped out the few remaining greenery of the various manufacturing companies struggling through the down economy. The calm of the past no longer exists, and the cruel competition has exposed the most embarrassing aspect of the mournful sentiments of life and death. In the era when the winner is king, everything is possible. Let us play it through again, the flocking of the demons, the desperation, the embarrassment between self-perception and objective evaluation, perhaps the watershed of the future and reality.
Duangduang-- heavy truck is like a revolving door of the coaching change <br> <br> this year, heavy truck industry has witnessed one after another to make personnel changes in the industry was quite surprised. In July, "The Evergreen" Li Dakai announced that he will shoulder the burden of Fast on his shoulders for 20 years and hand it over to his successor Yan Jianbai. Zhou Liang succeeds Wu Yuejun and assumes the post of the president and CEO of the joint venture Beijing Futian Daimler Automotive Co., Ltd. Wu Yuejun served as Chairman of the Board of Directors; in May, Xu Ping exchanged with Yan Yanfeng, respectively, for any of the Group of Automobiles and Chairman of Dongfeng Motor Group; subsequently, Fang Hongwei, Chairman of Shaanxi Auto Holdings, was transferred to the position of Vice Mayor of Baoji City; Yuan Hongming, General Manager of Shaanxi Automobile Co., Ltd. Baton.
In order to solve the problem of luck, the role of human beings in any industry cannot be underestimated.
Xu Ping’s transfer has not caused too much impact on Dongfeng’s largest industrial Dongfeng commercial vehicle. Under Huang Gang’s leadership, even in a snow storm, the plate is still operating at an extremely high pace. In November, Dongfeng Commercial Vehicles had sold nearly 110,000 heavy trucks and its market share further increased to 21.5%. More "horrible" is that on December 15th, it released nine new models to the country in one breath. The surgery industry specializes in subdividing the promising special line express, special line logistics, coal distribution, express transportation, and LTL transportation. Fields, trying to recruit enemies.
Yuan Hongming’s debut as the chairman of the board of directors revealed many highlights of Shaanxi Auto, such as the outstanding product structure adjustment, the proportion of tractors as high as 63%, DeLong X3000 sales exceeded 5,000 in the first year; Promoting the marketing of sub-sectors and setting a year-on-year growth in sales in 2016. Another example is the release of the gold version of the X3000, the deployment of high-powered tractors, and so on. This makes everyone gradually become more accustomed to more rational, low-key, pragmatic, and more attentive to Shaanqi. At the same time, they began to notice the aggressiveness of keeping a low profile.
Foton Motors, which enjoys a status in the world commercial vehicle market, is reluctant to raise hands. In this journey that Wu Yuejun called “the pursuit of leadershipâ€, Futian Daimler is revealing the real secret of the joint venture to the outside world. Now Fukuda, marketing has come out of the past to rely on the network model, to become a customer-centric, big data package system now; by learning Daimler advanced manufacturing management system and quality control system, the original production-based manufacturing system Turn into a quality-centered manufacturing system.
Do not overlook the few breeze that passed through the end of Qing Ping. No one knows whether it will eventually die away or whether it will be enmeshed with other greater forces to become a hurricane.
This year, it also belongs to some brave people who are trying to prove themselves. Returning to Beijing for more than a year, he once led the "Hao Shuai," Wang Shihong, who had been leading the heavy truck in the top 10 in the heavy-duty truck. He returned to his original familiar position. After the joint venture, Red Rock also welcomed the end of last year. Yang Hanlin took the new job. The public opinion has been aggravated by the time, and it is still hard to return, or other nars, heroes, and in the eyes of the industry, we do not know whether Bei Ben Chung and Shang Yihong can finally wait to count on their own spring. Under the current situation of overcapacity in the industry, we sincerely hope that they can escape the tragic fate of being marginalized by "three strikes."
My heart almost collapse drop ~ ~ I am most fuel-efficient line <br> <br> If you have pain in the neutral point of a user to compete, even if no words flashing in an attempt to cover up, people in the harsh reality of struggling, or Unwittingly exposed their deep desire for fuel saving. No surprise, no one can reject the deep temptation of real money. In 2015, it was natural that the oil scene was a result of a reasonable situation.
For a time, all major brands of various models in the fuel-efficient battlefield set off a burst of smoke. This side, the annual fuel-efficient models, fuel-saving champions, fuel-efficient engines, etc., have produced a variety of outstanding titles in the selection or competition have swept. In order to show fairness, the organizers and the organizing committee even played the group awards intimately. On the other hand, every heavy-duty truck manufacturer, without exception, has rushed to use “fuel-saving†as an entry point, or issued a driver’s convening order to allow users to personally experience the use of “data†to speak, or simply in public relations documents. In Ling’s position, he claimed that he was the fuel-saving king of the future.
The need to be able to meticulously understand the true nature of the user is certainly enough to make people clap. But everything can be heard in the light of the fact that certain letters are dark, and all kinds of fuel-saving titles have strong sponsorships. Although they can make unresolved people unclear, what can be the foundation and foundation of fuel-saving? I am afraid there are still few companies that can clearly explain this. There is no one who dares to truly protect the public: I can't doubt NO.1.
You can understand the mindset of your business and hope that your product is the best – at least on the fuel-saving cake. However, confidence is not strong enough to think that you are really invincible.
The author thinks of similar interests in his career. A heavy-duty truck company has sought to fight for a fuel-saving card, but it has made a hard decision on how to play this card. To play on their own, there is no credibility, the user does not have to pay, spend money; play with others, and then to a third party to the scene to be a witness, but if the winner is announced ... ... if not their own? No one has such a noble sentiment and is willing to spend money on behalf of others.
More importantly, in this fickle era, in addition to saving fuel, heavy trucks should have more important qualities, such as safety, reliability, environmental protection, and comfort, for example. The cost of quick success may be paying too much attention to the immediate situation and neglecting the direction of the future. While the heavy truck industry is developing at a low speed and at the same time it is also undergoing restructuring, Shantou can attract short-term benefits but cannot consolidate the cornerstone of long-term development. When the big cymbals highlighted or even advocated fuel economy, we forgot to ask the user back. Do you really want to believe and care about it?
In fact, users are more astute than anyone else, and they never expected to obtain a fair and equitable fuel-saving bill that really belongs to them through open competition. Actual knowledge shows that from the information obtained from the customer visit of the Friends of Friends of the Truck, those who follow the user all the way to climb the hillside, get through the mud and drive through the bumpy trucks, and those who really get praise are just quietly In the corner, the fuel-saving list was left behind. The products that are truly worth relying on are never relying on a certain kind of cutting-edge talent; instead, they are like a nephrite jade, exquisite and inclusive, just like martial arts masters, waiting for flowers and laughing True realm.
Seeking psychological shadow area - Steyr's desolate?
Almost overturned the Chinese Lunar New Year. In April, Futian Daimler’s message of “forsaking†the former partner Weichai and the main push of ISG was all the rage. Although this move is expected to come sooner or later, can be in the truck market rivers and rivers on the occasion, also issued in the field of Qilu, Futian given the blow, or let the Weichai power brake is a bit breathless. Looking around, the Steyr Alliance, which once was paramount in China's heavy truck market, seems to be falling apart. The three companies that came down from the earliest Chinese heavy-duty trucks were China National Heavy Duty Truck, Hongyan, and Shaanxi Zhongqi. Sinotruk and German Man jointly invested in Mantech's technology. Red Rock became the world where Iveco, SAIC, and Hongyan competed with each other. It was no longer Steyr's brother who had come from all over the world. China National Heavy Duty Truck Group also disclosed at a recent chamber of commerce conference that the center of gravity of the future engine will slowly extend from the previous Hang Fat to the current Man Power Platform, and its Steyr heavy truck brand will also be due to the infusion of Mantech technology. In the end, it will only become a sigh that stays deep in memory.
The truth is often cruel, and the tide of the times is difficult to subvert simply by its own power. While Steyr is staggering, the biggest concern is the heavy-duty engine diesel engine power started by the Steyr engine. At present, the vertical matching of the heavy truck industry in China is a foregone conclusion: The top ten Dongfeng, CNHTC, Jiefang, Futian, Shangyihong and Hualing have basically completed their layout. Although JAC currently has no actual action, JAC Navistar diesel engines that can have 200,000 sets of capacity will abandon the heavy-duty machine. Who can conclude that it will not follow the curve of Futian Cummins's first light and heavy national salvation? At a recent news conference, although no timetable was given, the senior executives of JAC Navistar have made it clear that in the future, the company will introduce high-margin engines from the United States of America, including a large market demand in the future. 13L lift machine.
Among the top ten seats, Weichai Power still has a few hopes, such as Shaanxi Zhongqi, Dayun, and Beiben. The Shaanxi Automobile Group, which has been holding shares, also has Xi'an Cummins's grip on Steyr's weapon. Reminiscent of a strong concentration of heavy trucks all the way, Wang Shihong's lack of skill in returning to the North, and the gradual improvement of companies such as the Grand Canal and XCMG, suddenly made people feel uncomfortable with Steyr. If Steyr is destined to fall, the suspense that is left behind will probably be, can the Steyr nobility whose old tree sprouts rise again move toward the throne?
The world is so big, I want to see - collectively "export"
Comparing the domestic market, which is lackluster and needs extra points to subdivide, the foreign market in 2015 is booming. In most "two-legged" companies, overseas exports are a strong complement to the sales deficit, and the emphasis is on the implementation of an international strategy. From the data as of November, China National Heavy Duty Truck and Yuchai became the biggest winners in the overseas market this year. In the former, the total vehicle exports were 24,000, an increase of 12.5% ​​year-on-year. For the 11th consecutive year, the domestic heavy truck companies ranked first in export; the latter had exported 40,000 units, and is expected to reach around 43,000 units throughout the year, interpreting high quality and performance. The core parts and components with excellent quality, excellent price and good service have always been the magic weapon for overseas markets.
Looking ahead, mainstream manufacturers such as Dongfeng, CNHTC, Jiefang, Shaanxi Automobile, Foton, and JAC have set up their own KD factories overseas. Unlike in the past, these factories have begun to take root overseas, accumulate energy, and become China's heavy trucks are taking the pulse of the pulse world and the springboard to the world. From China to the world, it has become the collective impulse of China's heavy-duty truck industry. From the initial simple car sales to the elimination of all difficulties to build its own sales and service system in the local area, and then to change local resources for my own use, supporting China’s heavy trucks to go global is The ever-improving product quality and overseas operating experience accumulated over the years are the result of continued deep farming that has made China heavy trucks a well-recognized overall brand image.
However, this year, China’s heavy trucks resorting to newspapers are still the most common export destinations in Vietnam, Venezuela, Bolivia and other Southeast Asian and South American developing countries and regions. For developed countries, it is still difficult to get in. Some people think that the higher emission thresholds and greater technological advantages of developed countries are the basic reasons for the “frustration†of the entry of inexpensive, high-quality Chinese products. But when we can't even reach the threshold of people, I'm sorry to say that they are "cheap and high quality"? In the next few years, you may not need to rush to open or open people's doors, or to practice your internal skills and get your tickets. Others pointed out that the developed countries have a small market space and have little influence on progress. What is it? Big brother. If you never climbed the top of Mount Tai, how did you know about the mood of the hills? For truly internationalization, products can enter the markets of developed countries in batches, which means that the overall operational level of the company is enhanced, which means that you have taken a shuttle bus to the world and can indulge in the international arena.
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