Since the second half of 2013, China's self-owned brands have encountered unprecedented difficulties, their market share has been shrinking, car prices have continued to fall, and most companies' profits have fallen sharply. The market share has been declining for 12 consecutive months, and most of the country has been firmly controlled by foreign and joint venture brands. Forced many independent brands to gradually shift their market focus to third- and fourth-tier cities in order to avoid confrontation with foreign capital and even joint venture brands. However, many independent auto companies have turned around in the low-end market where profits are not high. They do not rely on improving product quality but want to use the price war to rapidly increase market share. The fierce price competition among local enterprises has little effect, even It has caused an awkward situation in which one thousand people have suffered damage to themselves, and they have not been able to get rid of the market environment in which international auto giants such as Germany, the United States, Japan and South Korea have survived.
In the first half of this year, no self-owned brand sedan entered the top ten in sales. Recently, although the sales of self-owned brands have been stabilized by the policy-driven positives, they have not yet shaken off the downturn. In the first 11 months of this year, the sales of self-owned brand passenger vehicles totaled 6,724,900 units, an increase of 3.71% year-on-year, accounting for 38.12% of the passenger vehicle market, and the occupancy rate decreased by 2.02 percentage points compared with last year. The sales of self-owned brand cars decreased by 17.34% year-on-year, accounting for only 22% of total car sales. The market share decreased by 5.3 percentage points compared with the same period of last year, and the market share continued to shrink sharply. According to the survey of the capacity of 19 independent brands by Galaxy Securities, the utilization rate of 15 brands is less than 50%, and some enterprises are even less than 10%. The overstocking problem of overcapacity has become more prominent.
With the slow recovery of the global economy, the external market continues to be weak, and the Chinese auto market is not the best for the core position of the global auto strategy of the auto companies. In the later period, the car giants of various countries are bound to further increase the investment and product line layout in China. The intensity of market competition is already imaginable. However, for the lack of core competitiveness, the shortage of talent pools and the transfer of independent brand vehicles that still need to improve their market risk prevention capabilities will face more severe market challenges.
The author believes that the short-term market decline is not necessarily a bad thing, and market prosperity is easy to cover up more problems and hidden dangers. Therefore, under the guidance of the policy of promoting small-displacement, low-energy consumption, encouraging independent innovation and mergers and acquisitions, and consumers' preferential policies such as tax reduction and fee reduction, the consumption concept is gradually being pursued by luxury and style. The volume model is turning to the purchase of economical and practical small displacement passenger cars. Local auto manufacturers must grasp the rare opportunities for market development, recognize the concept of changing the situation, and practice their internal strengths from their own, and truly transform from a low-quality and low-cost technology surplus to a quality-oriented and safe and practical quality surplus.
It should be noted that over the years, self-owned brand cars have taken a gratifying step from the initial vicious competition of low quality and low price, to the initial formation of brand awareness at this stage, and the collective improvement of market image. The rapid development of China's auto market does not leave too much elaborate and time-consuming development time and space for domestic independent brand auto manufacturers that cannot compete with joint venture brands or imported brands from capital, technology and talent reserves. Most companies choose to quickly seize market share with cheap and quality products, in exchange for valuable survival funds is a helpless move. In the early stage of development, the level of technology level is not high, the product imitation traces are heavier, and the independent brand with weak brand innovation consciousness is rapidly developed due to the price advantage of cheap labor and resource cost, which is a development road suitable for Chinese characteristics.
However, with the development and maturity of the market, the change of consumer concept and gradual rationality, standing on the cusp of demand, the era of the car can also be blown into the sky has gradually drifted away. If a self-owned brand car enterprise wants to truly realize the historical responsibility of revitalizing the national automobile industry, it must change the aversion that has been formed over the years due to its aversion to market risks and neglect the long-term planning and focus only on the pursuit of short-term economic benefits. . Therefore, we must start from the long-term development plan of the enterprise. It is imperative to speed up the pace of local enterprise brand development, strictly control product quality, enhance service concept, enhance service awareness, and reshape brand image. It is necessary to regard product quality as the lifeline for the development of the company, and to abandon the misunderstanding of the low-cost winning, and to change from a low-quality car to a boutique car. Self-owned brands should operate in good faith, pay close attention to internal strength, start from every detail of design, production, sales and service, enhance brand recognition, in order to gain market recognition and acceptance, and transform the weak position of independent brands in the market at an early date.
Secondly, it is necessary to increase the research and development of independent innovation technology and enhance the core competitiveness of products. According to statistics, the ratio of imported technology and consumption absorption fees of China's auto companies is 1:0.08, while the ratio of imported technology and consumption absorption fees of Korean and Japanese companies is 1:5 to 1:8. It is not difficult to see that there is a huge gap between China's automobile manufacturers and international car companies in terms of technology input and output. Therefore, independent brand enterprises should make great efforts to strengthen the construction of technical teams, increase the pool of scientific and technological talents and management talents, optimize the internal resource allocation, encourage diversification of property rights structure, increase investment in independent research and development, and improve internal incentive mechanisms. Mobilize the enthusiasm of independent innovation and technology research and development. Strive to break through and transform from "middle and low-end product architecture technology capabilities" to "technology integration capabilities" and "core technology capabilities."
If we say that our own brand car manufacturers are still unable to catch up with hardware such as product performance and technology level and joint ventures and foreign products. However, as long as our local car companies can start from the user's point of view and in line with the business philosophy of being sincere and responsible to consumers, they will be able to compete with the software in enhancing product quality and service awareness, and gain consumer recognition. And accept. Our self-owned brand companies and their repeated short-term market share catching up and killing, and this is not the case. It is better to overcome impetuousness, from long-term planning, seeing that we know how to carry forward the burden, starting from the beginning, and truly transforming from the opportunity-based growth to the international development of capacity-based growth. In fact, many times, it is the fastest to take it slowly.
This series of grinders are used to grind the outer ribs of single or double-row cylindrical roller bearings.
1.Adopting double-point diamond pen for dressing of the wheel automatically. The section of wheel is a shape of herringbone and double ribs and quadruple ribs can be fit in the fixture at same time and grinding separately. Using two conic faces of the herringbone wheel, it can grind the two ribs in the front and back of the raceway separately. In order to avoid burn of grinding face, a small reciprocating grinding for workpiece can be used simultaneously.
2.AC servo motor drive is used for the carriages of the workpiece and grinding support. With the support of cross roller rail, a micro-oscillation can be achieved during the grinding.
3.Adopting SIEMENS, FANUC^ MITSUBISHI all-digital AC servo control system.
4. grinder is convenient to operate and adjust.
5.Adopting a high-precision shaft with sleeve for workpiece shaft, the motor of workpiece adopts AC frequency variable motor, frequency variable speed.
6.High rigidity steel is used for the spindles of full-automatic grinder. And a high rigidity, high-precision and high-speed belt shaft is used for the semi-automatic grinder, with the frequency variable speed, grinding at the high-speed of 60m/s.
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Xinxiang Sunrise CNC Bearing Equipment Co., Ltd. , https://www.cncsunrise.com